February 22nd, 2012
Urban Planet: Chattanooga’s Type Face
By Hilary Best // 1 Comment
Urban Planet is a daily roundup of blogs from around the world dealing specifically with urban environments. We’ll be on the lookout for websites outside the country that approach themes related to urban experiences and issues.
GOOD asks "can a font help a city make a comeback"? Designers D.J. Trischler and Jeremy Dooler are trying to do just that. They believe their font, "Chatype", to be the first of its kind - a grassroots font developed specifically for city branding purposes. The geometric slab serif draws on local visual references including Cherokee script, Coca Cola's font, the typeface of the local train, the city's industrial past and its cluster of technological startups.
Image from GOOD
For more stories from around the planet, check out Spacing on Facebook and Twitter. Do you have an Urban Planet worthy article you'd like to share? Send the link to urbanplanet@spacing.ca
Loading ...
Comments
Neither the author nor Spacing necessarily agree with the comments posted below. Spacing reserves the right to edit or delete comments entirely. See our Comment Policy.
It's a nice font and I think it's a great idea to offer the package to new businesses, startups and others who have alignmnet with the city. The original article (http://www.good.is/post/can-a-font-help-a-city-make-a-comeback?fb_ref=rightrail) suggests the font will help bring Chattanooga's "out of date" image into line with reality. Well, it won't hurt, but Chattanooga has been doing a lot of work on the ground over the past couple of decades to build a vibrant, creative and viable city. The success they are now beginning to enjoy, has been a long time coming and only after a lot of work. The efforts D.J. Trischler and Jeremy Dooley come at the tail end of a long city-wide effort and fall into the catagory of "nice to have." Still, it's nice to have. Ed
Comment by Ed Horner
February 24, 2012 | 8:43 am