Editor's Picks + Features

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My Toronto Video Contest Voting Page

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A 72 Year Crossing at Yonge and Bloor

"A 72 Year Crossing at Yonge and Bloor" Comparative...

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STREET SCENE: Linux Cafe

Street Scene will appear each week showcasing the...

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Farm Friday: Evergreen Brick Works

Name: Evergreen Brick Works Farmers' Market Location:...

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SPACING VOTES WEEKLY: Coach Ford, Smitherman walks & a heated TV debate

EDITOR’S NOTE: Spacing Votes — our dedicated 2010...

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SPACING RADIO: Smitherman talks walking, while walking

LISTEN TO THIS SPACING RADIO PODCAST George Smitherman...

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IDEAS FOR TORONTO: Infrastructure referendums

The Toronto City Summit Alliance held a roundtable...

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Bike parking takes over car parking spaces

Toronto bike riders can celebrate a "first" today:...

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Cities for People — New Toronto design intervention

This is part of a series of posts by students in...

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LORINC: Greenwashing by any other name

I normally have a lot of time for the Toronto Environmental...

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World Wide Wednesday: Maps, Trains, Trikes and Three Million on the A40

Each week we will be focusing on blogs from around...

Archives /// Jenn O. Yim

Toronto artist turns condo ads into tents

One of the artists behind last year’s poster pocket plants, Sean Martindale, got in touch with us about his latest streetscape intervention: turning illegal condo ads into tents. For over a year, Martindale had been taking careful note of the nature of the condo ads overrunning all of Toronto. Noticing that they tended to appear the most on weekends, in all likelihood so that City workers wouldn't be present to take them away, he began removing illegal banners and sandwich boards himself. Martindale had a lot of thoughts on the behaviors of these ad campaigns. He observed that a lot of it advertised a higher end lifestyle in the midst of lower income peoples. The offhanded juxtaposition made him see taglines like "where life will take you..." or "it's all about you" in an ironic light. He saw that more still used branding and "art names" that suggested they were marketed to artists while priced far out of their affordable range. "It's offensive to artists," Martindale says.

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