Archives /// Jenn O. Yim
November 12th, 2010
Toronto artist turns condo ads into tents
5 Comments
One of the artists behind last year’s poster pocket plants, Sean Martindale, got in touch with us about his latest streetscape intervention: turning illegal condo ads into tents.
For over a year, Martindale had been taking careful note of the nature of the condo ads overrunning all of Toronto. Noticing that they tended to appear the most on weekends, in all likelihood so that City workers wouldn't be present to take them away, he began removing illegal banners and sandwich boards himself.
Martindale had a lot of thoughts on the behaviors of these ad campaigns. He observed that a lot of it advertised a higher end lifestyle in the midst of lower income peoples. The offhanded juxtaposition made him see taglines like "where life will take you..." or "it's all about you" in an ironic light. He saw that more still used branding and "art names" that suggested they were marketed to artists while priced far out of their affordable range. "It's offensive to artists," Martindale says.

















